Writing Skills for Effective Communication with Patients and Caregivers (Intermediate)

Writing Skills for Effective Communication with Patients and Caregivers (Intermediate)


Course Overview

Learn how to write concise, clear and easy-to-read communications materials and healthcare content for your patients/clients and caregivers. Apply these skills when you develop marketing communication materials to promote your services and health education materials to engage your audience. This course uses local and international examples as well as best practices from international healthcare organisations. This is a hands-on course, designed with a variety of skills practice and group activities. Learners are encouraged to bring a project they have worked on/are working on to class.

Course Outline:

During and after the training you will:

  1. Learn the communication needs of patients and caregivers.
  2. Understand the impact of communication on patient experience.
  3. Understand how health literacy impacts health education and your communication objectives.
  4. Be able to organize information through audience-focused communication technique so as to achieve your communication objective.
  5. Be able to write simply and clearly and without jargon so as to communicate better with patients and caregivers.
  6. Know how to use persuasive communication techniques to capture your reader’s attention and to achieve your communication goal.
  7. Be able to activate person-centered care principles when writing for patients, clients and caregivers.
  8. Be introduced to online readability and language tools.
  9. Practice your skills through individual and group simulated case study and exercises.


Please Note:

A minimum of 75% attendance will be required for you to complete the programme and receive your certificate.

Target Participants

Healthcare and community care staff who are involved in making marketing communication, health education and patient information materials. This include healthcare professionals and corporate communications executives.

Course Details

Date/ Time

24 February 2021
9 July 2021

Time: 9:00 AM to 5:30 PM


Kwong Wai Shiu Hospital
705 Serangoon Road
Singapore 328127

Course Trainers

KWSH is delivering the course in partnership with Health Communication Matters

Ms Ai Ling Sim-Devadas

Director & Consultant, Health Communication Matters

Ms Ai Ling Sim-Devadas
Ai Ling is a healthcare communications consultant, facilitator and courseware developer with extensive experience in healthcare. She is passionate about helping healthcare professionals communicate more effectively to benefit the patients they care for with better patient experience and improve health outcome. Through Health Communication Matters, a healthcare communications consultancy she has set up, she conducts corporate training for healthcare organisations and trains healthcare professionals in healthcare communication, corporate communications and service excellence. Prior to being a healthcare communications consult-ant and facilitator, Ai Ling undertook senior communications responsibilities in a public hospital, managing all aspects of communications strategy and operations from media rela-tions, marketing communications, crisis communications and internal communications. She brings with her over 20 years of experience working with hospitals and healthcare organisations to communicate effectively with the public, patients and healthcare professionals. With an intimate knowledge of the healthcare industry, she understands the issues, challenges and trends and has provided communications counsel to doctors, healthcare professionals and the C-suite. She is a DACE-certified curriculum developer and ACTA-certified trainer. She is also a member of the Institute of Public Relations Singapore, the Adult Education Net-work and The Beryl Institute (the global organization for patient experience). Ai Ling also serves as the Co-Chairperson of the SingHealth Patient Advocacy Network (SPAN) and as a member of Dover Park Hospice Communications and Outreach Committee.

Course Fees per pax: $460.00 (excluding GST)

Up to 90% course fee support from AIC Community Care Training Grant is available for eligible Community Care organisations.

Please register for the course via AIC Learning Management System (LMS 2.0).

Contact us:

(65) 6422-1300