Learn how to write concise, clear and easy-to-read communications materials and healthcare content for your patients/clients and caregivers. Apply these skills when you develop marketing communication materials to promote your services and health education materials to engage your audience. This course uses local and international examples as well as best practices from international healthcare organisations. This is a hands-on course, designed with a variety of skills practice and group activities. Learners are encouraged to bring a project they have worked on/are working on to class.
During and after the training you will:
- Learn the communication needs of patients and caregivers.
- Understand the impact of communication on patient experience.
- Understand how health literacy impacts health education and your communication objectives.
- Be able to organize information through audience-focused communication technique so as to achieve your communication objective.
- Be able to write simply and clearly and without jargon so as to communicate better with patients and caregivers.
- Know how to use persuasive communication techniques to capture your reader’s attention and to achieve your communication goal.
- Be able to activate person-centered care principles when writing for patients, clients and caregivers.
- Be introduced to online readability and language tools.
- Practice your skills through individual and group simulated case study and exercises.
A minimum of 75% attendance will be required for you to complete the programme and receive your certificate.
Healthcare and community care staff who are involved in making marketing communication, health education and patient information materials. This include healthcare professionals and corporate communications executives.
Course Fees per pax: $460.00 (excluding GST)
Up to 90% course fee support from AIC Community Care Training Grant is available for eligible Community Care organisations.
Please register for the course via AIC Learning Management System (LMS 2.0).