Introduction to Dynamic Media Relations

Introduction to Dynamic Media Relations

KWSH-COMM-02 (Intermediate)

Course Overview

This is a workshop specially designed for Community Care professionals who are subject matter experts and are often asked to provide content or to assist in media engagement. This workshop will familiarize them with what is needed for a successful media outreach and how they can play a crucial part. They will also learn how to prepare for a media event and how to respond with usable on-message content for media interviews/queries. This workshop is also useful for any executives (eg. from corporate communications, marketing and community outreach) who need to manage media outreach in their work. This workshop is designed with a variety of group discussion and skills practice.

Target Participants

This is a media familiarization workshop for Managers, Programme Leads and Senior Healthcare Professionals who develop and run programmes, and are often the subject matter experts for media engagements. It is also useful for any Community Care executives who are involved in media outreach. Please note this is not a media spokesman training course.

Course Details

Date/ Time

Date: 5 December 2019
Date: 20 January 2020

Time: 9:00AM to 5:00PM


Kwong Wai Shiu Hospital
705 Serangoon Road
Singapore 328127

Course Trainers

KWSH is delivering the course in partnership with Health Communication Matters

Ms Ai Ling Sim-Devadas

Ai Ling is a healthcare communications consultant, facilitator and courseware developer with extensive experience in healthcare. She is passionate about helping healthcare professionals communicate more effectively to benefit the patients they care for with better patient experience and improve health outcome. Through Health Communication Matters, a healthcare communications consultancy she has set up, she conducts corporate training for healthcare organisations and trains healthcare professionals in healthcare communication, corporate communications and service excellence. Prior to being a healthcare communications consultant and facilitator, Ai Ling undertook senior communications responsibilities in a public hospital, managing all aspects of communications strategy and operations from media relations, marketing communications, crisis communications and internal communications. She brings with her over 20 years of experience working with hospitals and healthcare organisations to communicate effectively with the public, patients and healthcare professionals. With an intimate knowledge of the healthcare industry, she understands the issues, challenges and trends and has provided communications counsel to doctors, healthcare professionals and the C-suite. She is a DACE-certified curriculum developer and ACTA-certified trainer. She is also a member of the Institute of Public Relations Singapore, the Adult Education Network and The Beryl Institute (the global organization for patient experience). Ai Ling also serves as the Co-Chairperson of the SingHealth Patient Advocacy Network (SPAN) and as a member of Dover Park Hospice Communications and Outreach Committee.

Course Fees per pax: $353.10 (inclusive of 7% GST)

Up to 90% course fee support from AIC Community Care Training Grant is available for eligible Community Care organisations.


Please register via our registration form and email to by 11 Apr 2019