This is a workshop specially designed for Community Care professionals who are subject matter experts and are often asked to provide content or to assist in media engagement. This workshop will familiarize them with what is needed for a successful media outreach and how they can play a crucial part. They will also learn how to prepare for a media event and how to respond with usable on-message content for media interviews/queries. This workshop is also useful for any executives (eg. from corporate communications, marketing and community outreach) who need to manage media outreach in their work. This workshop is designed with a variety of group discussion and skills practice.
This is a media familiarization workshop for Managers, Programme Leads and Senior Healthcare Professionals who develop and run programmes, and are often the subject matter experts for media engagements. It is also useful for any Community Care executives who are involved in media outreach. Please note this is not a media spokesman training course.