Learners will learn communication and copywriting techniques that they can use in making impactful marketing communication and health education materials to engage their clients, patients and caregivers. This include brochures, leaflets, websites, fact sheets, infographics and FAQs. The course uses local and international examples as well as best practices from international healthcare organisations. This is a hands-on course, designed with a variety of skills practice and group activities. Learners are encouraged to bring a project they have worked on/are working on to class.
Healthcare and community care staff who are involved in making marketing communication and health education materials. This include healthcare professionals and corporate communications executives.