Crisis Communication for Healthcare Professionals in the Frontline: Communicating to patients and families (Intermediate)

KWSH is delivering the course in partnership with Health Communication Matters.

Ai Ling brings more than 20 years of experience in communications with her.  Her expertise is in healthcare communication, patient experience, service excellence, public relations, media relations and corporate communications.  Today, in her role as an independent healthcare communications consultant, she is passionate about helping healthcare and community care organizations define and build their healthcare communications and patient experience strategy and capability.

Previously, Ai Ling had undertaken senior communications responsibilities in Changi General Hospital and Eastern Health Alliance, managing all aspects of communications strategy.  She led the organization’s media relations and was in the forefront of crisis communications management for organizational issues and national emergency exercises.

With an intimate knowledge of the healthcare industry, she understands the issues, challenges and trends and has provided communications counsel to doctors, healthcare professionals and the C-suite.

She believes in being part of the solution to create the patient experience that we desire.  She is a driving force for patient engagement as the Co-Chairperson of SingHealth Patient Advocacy Network, the first-of-its-kind patient advocacy group in Singapore.   She has also been volunteering as a Member of Dover Park Hospice’s Communication and Outreach Committee and as a Board Member of the Ambulance Wish Singapore, a charity for fulfilling last wishes for terminally ill patients.

Ai Ling is a DACE-certified curriculum developer and ACTA-certified trainer.  She is a well-received communications trainer and has developed and delivered numerous workshops for the healthcare and community care sector.  She is also an adjunct trainer with the Institute of Public Relations Singapore and Kwong Wai Shiu Hospital’s Community Training Institute.  She is a member of the Institute of Public Relations Singapore and the Adult Education Network.

Ai Ling holds a Bachelor of Arts from the National University of Singapore and a master’s in international studies from the University of Sydney.